Mobile phone companies and banks dominate the latest rankings of the UK's most valuable brands.
The annual list compiled by Brand Finance is headed by Vodafone this year, closely followed by competitor Orange in fourth position.
In total, the brands are worth £199 billion, a steep increase on last year's £166 billion.
Vodafone moved from second place last year, with HSBC taking its former position this year.
The second bank to feature in the top ten was Barclays, taking up the sixth slot.
Tesco slipped to fourth position from third, while its rival Asda was a fast climber, moving seven places from sixteen to ninth position.
Commenting on the latest table in Marketing Week, branding expert MaryLou Costa said that the rankings were not ordered by "brand value as a percentage of an enterprise's total value".
This could mean that some brands far lower down on the list, such as Reebok, technically have much more valuable 'branding'.
Find the latest digital jobs from pfj