A new post has become available in this re-targeting online business, for a Research Director to drive the research and analysis function. This role will suit a talented and entrepreneurial individual who is looking to take the next step in his or her career.
Working closely with the Marketing Director and working as part of the marketing function, you will be responsible for conducting research to support communication and trade-marketing actions addressed to clients and the industry.
The successful candidate will posses the following skills:-
* Be able to set up and run all the research programmes to identify and to measure the impacts of a re-targeting campaign on Internet users and advertisers
* Be able to understand and run operations and procedures to measure the impact of an Online advertising campaign and the impact these have on the behaviour of surfing the Internet and brand image
* Run and measure the performance of an online advertising campaign
* A thorough understanding of qualitative and quantitative research, post-tests, response rate etc
* Will have knowledge of which agencies can provide data and support to assist in the collection and collation of the research and findings
* Be able to communicate in lay mans terms what this means and how this impacts on a client's business
This role is a key role for the business, to help to drive campaign strategy.
Our client is looking for someone who comes from a research background, with a good grasp of quantitative and qualitative methodologies and experience in measuring online campaign effectiveness. Experience working for an online company would be an advantage, however, we can also consider candidates from agencies, who have worked on similar projects within the digital space. You should have a genuine passion for this area, and will be someone who is driven by success. Experience in web analytics, SEM platforms, tag containers and working with market research providers is essential.
This role will offer someone the chance to develop and lead a division forward, and help to find new ways to promote on line advertising and targeting.
Competitive salary and benefits on offer for the right person.
